Eros Furniture – Expanding Presence in Nagpur

Client Background & Challenge

Client: Eros Furniture is a well-established furniture mall in Nagpur, known for its high-quality and stylish furniture collections catering to diverse customer needs. With a strong reputation in the market, Eros Furniture has been a go-to destination for home and office furnishing solutions.

Challenge: After successfully operating in Nagpur, Eros Furniture expanded by opening a new store in a different location. The major challenge was to spread awareness about the new store and increase sales by attracting both existing and new customers. The goal was to ensure a strong market presence in the new location while maintaining the brand’s credibility and customer trust.

Strategy

To effectively drive awareness and sales, Shells Advertising implemented a comprehensive multi-channel marketing approach, ensuring that Eros Furniture’s new store gained maximum visibility and attracted potential buyers. The strategy included:

1. Radio Advertising for Mass Awareness

We launched a radio advertising campaign to reach a broad audience and inform them about the new store location and inaugural offers. This ensured brand recall among daily commuters and radio listeners.

2. Social Media Reels & Influencer Marketing

Engaging Instagram and Facebook reels were created to showcase the store’s new location, furniture collections, and exclusive inaugural offers. Additionally, we collaborated with local influencers, who shared their experience of visiting the new store, providing authenticity and credibility to the campaign.

3. Creative & Promotional Content

A set of visually appealing creatives highlighting the new store’s opening, product range, and special discounts was designed and strategically shared across digital and print platforms. These creatives played a key role in grabbing attention and building excitement.

4. Print Media & Newspaper Ads

To reach a traditional audience, newspaper advertisements were placed in leading local dailies, announcing the new store launch and exclusive inaugural offers. This helped target potential customers who rely on print media for local updates.

5. Hoardings for High-Impact Visibility

Strategically placed hoardings across key locations in Nagpur were used to maximize brand visibility. These outdoor ads ensured that people traveling across the city were constantly reminded of Eros Furniture’s new store.

Results

The well-executed marketing strategy significantly boosted brand awareness and footfall at Eros Furniture’s new location. Key outcomes included:

1.Increased Footfall

The new store experienced a significant rise in walk-in customers, driven by the promotional activities.

2.Higher Sales

The inaugural offers and increased brand visibility led to a boost in furniture sales.

3.Stronger Social Media Engagement

Influencer marketing and reels contributed to higher online engagement, shares, and inquiries about the store.

4.Wider Audience Reach

The radio, print, and hoarding campaigns ensured that the message reached customers across different demographics.

Key Takeaways & Insights

1. Multi-Channel Marketing Maximizes Reach

Combining digital, radio, and print media helped Eros Furniture successfully connect with both tech-savvy and traditional audiences, ensuring maximum visibility and engagement.

2. The Power of Influencer Marketing & Reels

Social media, particularly influencer collaborations and reels, played a major role in generating excitement, attracting younger audiences, and building trust around the new store launch.

3. Outdoor & Print Advertising Still Holds Value

Despite the digital shift, newspaper ads and hoardings proved effective in reaching a broader local audience, reinforcing the importance of a balanced marketing mix.

4. Promotional Offers Drive Immediate Sales

Highlighting inaugural discounts and special promotions not only encouraged immediate purchases but also created a sense of urgency, leading to higher sales during the initial weeks of launch.