Big Ideas Work Better

Than Big Budgets












Notable Clients

Recent Work

Things we can do for you


Brand strategy
Creative strategy


Brand identity
Brand nomenclature
Packaging design
Retail design
Web design


Integrated creative development
Content development
Social & influencer marketing
Measurement & reporting


TVC & content production

Meet our Team

Sanjay Arora, Founder

A science graduate, with an MBA degree, a Postgraduate Diploma in Public Relations, and a special module in Brand Management from the Indian Institute of Management (IIM), Bangalore. He has also completed a Doctorate in Brand Management.

He promoted Shells Advertising Inc. in 1987; one of central India's largest advertising agencies, which has over a dozen awards for its campaigns to its credit.

Sanjay was also the Chief Editor and Publisher of a once hugely popular monthly city news magazine called 'The Happening Nagpur'. A recipient of the Vocational Excellence Award of Rotary International, his keen interest in academics and over twenty years of practical experience have made him a much in demand faculty at various management institutes with Brand Management, Advertising, and Public Relations being his key subjects.

'Shells Advertising Institute'- an independent academy promoted by him 1990s was one of India's first academies that offered practical courses in Advertising Management.

Sanjay is also a respected Human Resource & Corporate Trainer conducting training programmes and workshops on Leadership, Creativity, Team Building, Motivation and Strategic Brand Building, etc.

Our Value Charter

We shall set the highest standards of integrity, ethics, fair play and professionalism. We shall set the highest standards of integrity, ethics, fair play and professionalism. Client interest shall always be first and foremost in guiding all our actions and decisions. These values will become the very part of the very existence; of all our people and hence dealing with us shall be a delightfully different experience for anyone.