Comp-EX
COMP-EX - Nagpur's Premier Computer & Electronics Exhibition
Client Background & Challenge
COMP-EX is a tech-based event held every year in Nagpur. This time it was 31st COMP-EX event from 16th -19th Jan 2025.
The COMP-EX featured a latest devices exhibition, gaming contests, workshops on gaming PCs, start-up assistance, and live demos, offering tech enthusiasts an engaging experience with cutting-edge innovations and hands-on learning.
COMP-EX’2025 faced a significant challenge in increasing footfall and engagement through digital platforms.
Strategy & Solutions:
To enhance digital presence and increase footfall at the COMP-EX exhibition, a multi-channel marketing approach was implemented.
Awareness Campaign: Launched multi-channel campaigns with social media ads, influencer marketing, and engaging content to maximize event visibility.
Print Media: Used newspapers, Rickshaw Vehicle Branding , hoardings, and flyers in high-traffic areas to strengthen offline presence.
Shoots & Testimonials: Captured event highlights, exhibitor showcases, and visitor experiences through high-quality videos to enhance credibility and engagement.
Created & updated the brand’s social media channels – Facebook, Instagram & YouTube.
Results:
50% Rise in On-Ground Footfall
Audience Reach
Meta: 10 LAKHS
Google: 6,LAKHS
TOTAL REACH OF APPROXIMATELY 17 LAKHS.
Key Takeaways And Insights:
- The success of COMP-EX 2025 highlighted the power of a well-rounded marketing strategy that combined social media, digital advertising, influencer collaborations, and offline promotions.
2. The use of high-quality posters, reels, and video content played a crucial role in capturing attention and conveying event highlights effectively.
3. The campaign’s approach was designed in such a way that it Aligned Strategies with Consumer Behaviour thereby Increasing Effectiveness